Using its advanced In-Mold Labeling (IML) technology, RPC Superfos has produced a limited-edition 50th anniversary pack in a golden SuperLift Extra container for French paint brand Cofabrill.
Cofabrill’s graphic design agency created beautiful artwork comprising a background of golden waves, but the test result from the pail with offset decoration did not deliver the desired look. RPC Superfos therefore suggested using In-Mold Labeling, where the Pantone color system is replaced with metallic colors.
“We’re pleasantly surprised to see how well our anniversary pack in golden shades now looks thanks to the advanced In-Mold Labeling technique applied by RPC Superfos,” said Marion Masse, Communication Executive of Zolpan, which is part of the Cromology Group. “The container looks magnificent and we really like the final result. It’s an appropriate way of celebrating our golden anniversary with one of our most popular products.”
The 17.5L SuperLift Extra container is injection molded in polypropylene (PP). It features tamper evidence and a protective collar that safeguards the lid and prevents ovalization of the container.
